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What is NLP?

Neuro-Linguistic Programming is a cutting-edge body of psychological principles and time-proven methodologies for influencing positive and sustainable behaviour change. NLP explores the way we think, store and process our thoughts (Neuro), the language patterns we use (Linguistic), our behaviours (Programming) and how these things impact us as people.


Before you question why that’s important, have you ever travelled to a foreign country where you didn’t speak the native language? There’s nothing more awkward than confidently asking a taxi driver to take you to the Taj Mahal, only to end up outside a supermarket or car dealership.


Often times, this kind of miscommunication is exactly what happens when your conscious mind attempts to communicate with your unconscious mind. Some essential distinctions can easily get lost in translation.

Your NLP
Journey Starts Here

kain ramsay 3 phase course
online psychology courses achology
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Kain’s NLP courses are available in the Academy of Modern Applied Psychology. The academy is hosted by Achology, an online training platform that continues to lead the way in online education.

Stage 1: Fundamentals of NLP

Beginners Course

Begin your journey on this introductory-level training course that aims to support your quest to personal growth and improvement. This introductory course will help you gain an understanding of the essential teachings, transformative methods, and central ideologies behind NLP.

Neuro-Linguistic Programming beginner online courses
7.5 hours of video on demand

8 downloadable resources

fundamentals certificate

audio course included

Stage 2: NLP Practitioner

Intermediate Course

The practitioner level training gives you a complete toolkit of the fundamental skills required for skillfully practising NLP with other people as a certified NLP Practitioner. The NLP Practitioner Certification course is a life-changing experience.

nlp course online intermediate
27 hours of video on demand

152 downloadable resources

practitioner certificate

audio course included

Stage 3: NLP Master Practitioner

Advanced Course

The NLP Master Practitioner training focuses on actualising the essential teachings that encompass this life-changing body of ideas. It also teaches those serious about NLP the high-level change-work models that can be expertly applied to self-improvement and the improvement and growth of others.

nlp course advanced online
30.5 hours of video on demand

145 downloadable resources

master practitioner certificate

audio course included

Who is NLP for?

NLP serves as a comprehensive framework of life-changing principles and processes for those dedicated to the process of attaining meaningful goals and fulfilling their potential in Life. NLP, when done well, can equip people to advance personally, and make unprecedented improvements in their day-to-day lives, work, relationships and overall performance.


NLP can be practised every day in practical situations – at work creating rapport with customers, in personal development by building healthy connections, in business by getting a sounder comprehension of customers issues. Neuro-Linguistic Programming can be used in a variety of significant occupational fields for both personal growth and professional development.


Some of these occupations can include (but aren’t limited to):

  • Mindset and Accountability Coaches
  • Physical Fitness and Health Consultants
  • Business Leaders, Managers, and Influencers
  • Relationship and Marriage Counsellors

  • Sales Professionals and Marketing Experts
  • Entrepreneurs, Freelancers and Communicators
  • Teachers, Professional Mentors and HR Experts
  • Public Speakers and Social Entrepreneurs

NLP is also a valuable tool for anyone who wants to improve their ability to succeed in life. This includes people who struggle with self-sabotaging stories from their past, victims of violence, and people who want to overcome their own negative self-talk.


NLP’s reputation has increased within the coaching and therapy fields. It is commonly referred to as an ‘instruction manual for the human mind’ as it centres on ‘how’ we do things and the way we interpret our day-to-day occurrences inside our mind. By recognising how we mentally compose our experiences, we can then choose to improve or modify them in the sphere of life (or profession) we hope to progress in.

Want to Know More About NLP?

When was Neuro-Linguistic Programming first created?

Neuro-linguistic programming (NLP) is a contemporary approach to understanding communication and personal improvement that was created by Richard Bandler and John Grinder in California, United States in the 1970’s. NLP is grounded in time-proven concepts from the cognitive, behavioural and humanistic schools of psychological thinking.


NLP studies how we think, store and process our perceptions (Neuro), the language models we use (Linguistic) and our day-to-day habits or behaviours (Programming) and how these aspects of our individual experience interact with each other and impact us as individuals.


The founders of NLP studied the most reliable and practical processes by modelling expert therapists and psychologists recognised to exceed as the leaders in their different fields of expertise. These people included Virginia Satir, Fritz Perls and Milton H Erickson. Simply put, NLP is a practical collection of methodologies and principles, which aid in the understanding of thought process and behaviour.


Since the late 1970s, NLP has been used as a useful medium for improved communication skills and profound personal growth. Teachers, therapists, teachers and public speakers throughout the world have produced exceptional results with NLP in their personal growth and professional development, as well as the growth and improvement of their clients.

Why is Neuro-Linguistic Programming relevant today?

Most people aspire to grow in effectiveness and efficiency as they progress through their lives and careers. Neuro-Linguistic Programming offers a time-proven framework, through which, learners can grow in self-awareness, responsibility, decisiveness, consistency and resilience.


Self-awareness precedes personal growth, and personal growth is the continuous process of understanding and developing oneself to achieve one’s highest potential. Personal improvement is an essential component in a person’s growth, advancement, prosperity and satisfaction. It is the foundation of emotional, physical, intellectual, and spiritual health.


NLP, Neuro-Linguistic Programming is about modelling excellence. It is a robust system of ideas that can be applied to help you to transcend in all areas of your life. With the skills being so transferable, you can use them in your personal life, business, health, coaching or sport.


The applications of Neuro-Linguistic Programming reach beyond personal improvement and highlight how the quality of a persons lifestyle choices, the health of a persons relationships, and the congruency in a persons decision making can be enhanced exponentially through this profound self-awareness process.


The role that NLP can play in the ongoing process of personal growth will enable you to better embrace, accept, and smoothly adapt through the inevitable changes and transitions of life, work and relationships. With a foundational understanding of NLP, you will become naturally better able to navigate your way through the trials and ongoing tribulations of life.


“Change is the only constant we have in life, so we better get good at doing it.” – Kain Ramsay

How does Neuro-Linguistic Programming work?

A primary underlying principle of Neuro-Linguistic Programming is that personal responsibility leads to personal empowerment. Kain Ramsay’s NLP courses examine how NLP methods and processes can help people to develop a sense of contentment within themselves by relieving their daily emotional pressures and targeting the core concerns.


NLP isn’t about quick-fix techniques or placing a dressing over emotional wounds. It’s about dissecting the self and understanding the underlying causes which are holding you back, whether that’s unhelpful behaviour, emotional baggage, limiting self-beliefs or negative thought patterns.


Over the years, NLP has been referred to as an instruction manual for the mind, which regrettably, we aren’t presented with when we’re born. Studying NLP can help us to understand our life philosophies, our attitudes, beliefs, biases, our behaviours and most importantly, the reasons why we have all of these things – and where they originated.


Accepting responsibility for yourself, including your thought patterns and developing your emotional intelligence, is the only way you can overcome the personal hurdles you face in life. This is how you become empowered.


Mastering the life-changing techniques NLP has to offer will allow you to regulate your internal state better and achieve greater resilience, not just in challenging circumstances, but also in the everyday moments of life.

Where can I learn more about NLP?

Kain’s transformative Neuro-Linguistic Programming courses can be found in the Academy of Modern Applied Psychology. The academy is hosted by Achology, a unique online training platform that provides a collaborate peer-to-peer learning environment, and significantly more than just a series of online training programs.


Inside of the Achology learning environment, not only will you receive instant access to Kain’s best-selling online training courses, but you’ll also get to connect and practice with an international learning community of other like-minded people. You’ll also receive the opportunity to practice the principles you’re learning as you begin to plan for real-world application.


Best of all, after you’ve completed your NLP courses, you’re eligible to become Achology certified and receive your professional Achology practitioner certificate. You will also receive a professional ID membership number upon enrolling on your course.


Whether you choose to study on a foundational level, or, through to advanced, choosing to study Neuro-Linguistic Programming can be a life-changing decision, not just for you, but for the people you interact with throughout the rest of your lifetime. There are people out there, right now, who are waiting for your positive influence in their life.


Achology certified NLP courses, have been designed from industry-leading expertise, to equip you with the skills you need to take your life and career to the next level, whether that be to formulate your own goals and ambitions or to support other people through this same process.


What does it mean to be an NLP Practitioner?

NLP Practitioners are usually extremely valuable and resourceful coaches who utilise the methodology of NLP in an expert way to benefit others.


The NLP Practitioner qualification is a globally appreciated professional qualification. Qualification as an Achology certified NLP Practitioner allows people to practice as an NLP Practitioner in a professional sense.


Becoming qualified as an NLP Practitioner isn’t the end of all NLP or applied psychology based training, it’s just the beginning. Practice doesn’t make people perfect at anything, but it does enable peoples competency, skills and personal confidence to become permanently better.


The NLP Practitioner qualification is obtained after completing 50+ hours of video-based study, partaking in group practice sessions (similar to what you would experience in an attendance-based course) and after successfully completing the NLP Practitioner training course.



I've become a much better listener and coaching becomes very much that of a natural conversation as you learn how to listen
I know in the last 12 months my coaching and what I've done with people has been so much more effective and that's because I am learning real, usable, authentic, practical day to day tools.